The high profile Mailbag Section is an economical way for direct response advertisers
to market their products in Penthouse. Each advertisement is placed on a contrasting
background for maximum visibility and reader impact. The Mailbag Section is an extremely
affordable way to reach millions of responsive Penthouse readers.
Advertising space is sold by the column inch (2-1/8″ wide x 1″ deep) at $1,050 net per column inch for black and white, $1,100 for 2/color and $1,205 for 4/color.
Advertising space is also available as: 1/6 page at $2,620 net for black and white, $2,790 net for 2/color, and $2,960 net for 4/color; 1/3 pages at $5,030 net for black and white, $5,240 net for 2/color and $5,625 net for 4/color.
|Mailbag Non-Bleed Advertising Dimensions Available only:|
|1/3 Vertical||2-1/8″ wide x 8-5/8″ deep|
|1/3 Square||4-1/2″ wide x 4-3/8″ deep|
|1/6 Vertical||2-1/8″ wide x 4-3/8″ deep|
|1/6 Horizontal||4-1/2″ wide x 2″ deep|
|1/8 Vertical||2-1/8″ wide x 3″ deep|
|1/12 Vertical||2-1/8″ wide x 2″ deep|
|1/12 Horizontal||4-1/2″ wide x 1″ deep|
|1/24||2-1/8″ wide x 1″ deep|
Mailbag Preferred Material: PENTHOUSE accepts digital files for all mailbag advertising.
See procedures for Advertising Digital Files. Submit only one disk and two proofs
to be used for both U.S. and Canadian editions. If you need assistance in ad material
The Mailbag Section closing dates are the same as national advertising.
All Mailbag advertising must be prepaid with the order. Make checks or money orders
payable to General Media Communications, Inc.
For all mailbag inquiries, please contact: