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FOR IMMEDIATE RELEASE

SECOND PENTHOUSE BOUTIQUE OPENS IN CONNECTICUT


PENTHOUSE MAGAZINE AND HORIZON MEDIA GROUP OPEN SECOND LOCATION IN HARTFORD

(Boca Raton, FL – October 20, 2005) Penthouse Magazine, in association with Horizon Media Group, is opening the doors of their newest Penthouse Boutique in Hartford, Connecticut on Thursday, October 27th at 5pm. The boutique, which opens one week from today, will be the second Penthouse licensing venture for the Connecticut based Horizon Media Group. The first Penthouse Boutique opened two years ago in Milford, Connecticut on July 24, 2003 to consumers who were anxious to embrace a contemporary, ‘mature-audience’ retail experience.

Adult industry pioneer and President for Horizon Media Group, Dan Quinn, is ecstatic about opening his newest state-of-the-art facility. “I proudly give Hartford – New England’s rising star, the greatest erotic department store in the world,” states Quinn.

To commemorate the grand opening of the new Penthouse Boutique, legendary adult film star and former Penthouse Pet, Tera Patrick, will host a ribbon-cutting ceremony, while sexy 2005 Penthouse Pet of the Year Martina Warren, 2004 Pet of the Year Victoria Zdrok and 2004 Pet of the Year Runner-Up, Courtney Taylor – celebrate alongside her. Additionally, the first 100 patrons that visit the new store will receive a one-year subscription to Penthouse Magazine.

“The boutique’s elaborate design is female-friendly and elegant,” claims Quinn “and the marble floors and bright halogen lighting attribute to a safe and comfortable shopping environment.” CEO of Penthouse Media Group, Marc H. Bell, is pleased about broadening the Penthouse brand with the new store and heralds Quinn; “Dan is not only an entrepreneur, but a regional visionary as well and Penthouse is happy to re-partner with him. We look forward to an enduring licensing relationship with HMG.”

The Penthouse Boutique of Hartford will be selling women’s intimates and apparel, shoes, hosiery, romantic gifts, leather goods and over 10,000 DVD’s. The retailer will also carry Penthouse branded lingerie, jewelry and home entertainment merchandise.

To arrange for an interview with Penthouse CEO, Marc Bell, kindly contact the PMGI PR Department at: 561.912.7034.

About Penthouse Media Group Inc.

Globally recognized as the premier adult entertainment and lifestyle brand, Penthouse Media Group Inc. is the largest adult entertainment company in the world. The company operates numerous social networking and adult entertainment Web sites and provides adult video entertainment, as well as Penthouse TV and a broad array of products and services via its numerous national and international licensees. Penthouse Media Group also publishes and distributes Penthouse Magazine and a widely circulated group of sister publications in countries throughout the world.

Kathleen Berzon

For Penthouse Media Group Inc.

561.912.7034, or: kberzon@pmgi.com

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