FOR IMMEDIATE RELEASE
PENTHOUSE MAGAZINE RE-LAUNCHES IN THE UNITED KINGDOM AND IRELAND
ON DECEMBER 28 THE PUBLICATION IS BACK ON NEWSSTANDS
(Los Angeles, CA – December 28, 2006) In 1965 Bob Guccione launched Penthouse Magazine in London. Today, after a twelve-month hiatus, Penthouse Magazine, in association with Trojan Publishing, is returning to its birthplace and will be available at newsstands everywhere across the UK and Ireland.
“This is a celebrated comeback of a celebrated men’s lifestyle brand,” says Justin Sanders Trojan Publishing’s Chief Executive. “Penthouse is a UK tradition, a household name, and was the first real Men’s Magazine. What we see today in the lads market is no different to what was published by Penthouse UK 40 years ago! Penthouse is more than just a top-shelf magazine; in fact more than 70% of the magazine’s editorial is devoted to lifestyle issues such as fashion, motoring, gadgets, and golf. And above all, Penthouse will feature the UK’s and the world’s sexiest stars; relaunching with Lauren Pope as the UK’s Pet of the Month.”
“The demand for Penthouse Magazine remains strong around the world. With new management at our flagship US publication and a revitalized corporate strategy, we are thrilled to be able to reincorporate the UK and Ireland into the global family of Penthouse editions,” says Penthouse Media Group’s President of Licensing, Mark Rudolph.
The addition of Penthouse UK brings the roster of international licensees to eleven; Penthouse is already published in the following countries: Australia, Germany, Greece, Hungary, The Netherlands, Mexico, New Zealand, Spain, Ukraine and Thailand. More launches are being scheduled for 2007.
Penthouse UK is published by Trojan Publishing in London and offers star-studded pictorials and cutting-edge editorial. It is available for purchase at local newsstands, markets and book stores for £4.75.
“Penthouse Media Group aligns with licensees who create strong, loyal followings in their respective markets,” says Rudolph, “and we are very pleased to enter into this agreement with Trojan Publishing to bring Penthouse Magazine back to the UK.”
About Penthouse Media Group Inc.
Globally recognized as the premier adult entertainment and lifestyle brand, Penthouse Media Group Inc. is the largest adult entertainment company in the world. The company operates numerous social networking and adult entertainment Web sites and provides adult video entertainment, as well as Penthouse TV and a broad array of products and services via its numerous national and international licensees. Penthouse Media Group also publishes and distributes Penthouse Magazine and a widely circulated group of sister publications in countries throughout the world.
Media Contact:
Kathleen Berzon
For Penthouse Media Group, Inc.
561.912.7034 or: kberzon@pmgi.com
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