FOR IMMEDIATE RELEASE
December 14th, 2004 – FriendFinder launches LesbianPersonals.com enabling today’s active women to find interested companions online
With Over Two Million Active Members, LesbianPersonals.com Is Already The Largest Online Dating Destination Specifically Designed For Women With A Variety of Interests
PALO ALTO, CA – December 14th, 2004 — FriendFinder Inc., the world’s largest online dating network, today announced the launch of LesbianPersonals.com, an online dating destination focused on enabling women to pursue their romantic and sexual interests online. With over two million active members, LesbianPersonals is already the world’s largest online personals and swingers community for alternative-minded women. Designed for those looking for long-term relationships as well as those wanting to erotically explore, LesbianPersonals.com addresses the collective need to find a mate, allowing individuals who identify themselves as lesbian or bisexual to find their perfect match online. LesbianPersonals.com is the latest addition to the market-leading FriendFinder network, a series of customized destination sites designed to meet the unique cultural, religious, or demographic needs of individual communities.
“The Internet has opened up a whole new world for the gay community and lesbians in particular, allowing them to more easily find each other without having to resort to the increasingly unpopular bar scene,” said Andrew Conru, president and CEO of FriendFinder. “LesbianPersonals.com provides the support, humor and honesty valued in this community told through the specific lens of the gay experience, enabling like-minded parties to find each other worldwide.”
The Internet has proven to be a great boon to the lesbian community, providing a whole new array of instant communications that can be used to pursue romantic prospects either discreetly or publicly. According to Forrester Research, 64 percent of gay households (versus 52 percent of non-gay households) are competent technology users and early adopters of the latest high-tech products. Many are dedicated Web surfers who enjoy the anonymity and ability to connect with the gay community that the Internet provides. As a result, lesbian women are learning the new vocabulary and etiquette of Internet dating all over the world, embracing online dating, instant messaging and text messaging in droves.
In fact, as the “Will & Grace” generation continues to drive American society in the direction of more tolerance and acceptance of diversity, the gay community is experiencing dramatic change. In the U.S., there are 15 to 20 million gays and lesbians with up to 10 percent of the population in urban markets being gay. Gay men and women now tend to ‘come out’ at an earlier age and the average household income for lesbian households today is 26 percent above the national average with 59 percent being college graduates and 40 percent holding professional/managerial jobs. LesbianPersonals creates a safe, online community forum for “real” people to connect and discover that elusive chemistry that makes a relationship work.
LesbianPersonals.com provides a variety of features designed to help women find dates, romance, friendship, and a variety of encounters. More than a static directory of people looking to connect with others, LesbianPersonals offers a virtual community, allowing members to be amongst other people with similar mindsets and desires without the limitations of geography. For example, the site features stories that help lesbians learn about and find lesbian sites and resources online. Extended profile questions delve further into personalities, likes and dislikes as well as lifestyle choices such as how “out” an individual is, whether they smoke, their drinking behavior, and even sexual preferences. After corresponding through email and instant messenger, individuals usually decide to have a phone conversation before meeting in person.
Standard membership is free allowing online chatting, instant messaging and profile browsing. LesbianPersonals further enhances the member experience with daily horoscopes, photo ratings, free e-greeting cards, and the interactive LesbianPersonals Magazine written by and for members. The Magazine includes member-submitted articles and poetry, as well as a question and answer advice forum. To help members make quality connections, LesbianPersonals also offers a personalized, interactive Workshop to help members hone their online and in-person relationship building skills.
Over 89 million users have participated in the FriendFinder network since its inception in 1996, underscoring its unmatched leadership in the marketplace. The company has increased revenues in 27 of the past 28 quarters and over 65,000 new sign-ups occur daily. Other popular sites in the FriendFinder network include FriendFinder.com, AsiaFriendFinder.com, IndianFriendFinder.com, Amigos.com, Outpersonals.com, and BigChurch.com.
FriendFinder and LesbianPersonals encourage and promote the usage of proper Internet standards, laws and practices, both nationally and internationally. In addition, FriendFinder enjoys a valued industry reputation as a trusted and capable partner, allowing affiliates to meet their online advertising needs and goals. FriendFinder and LesbianPersonals monitors its content to ensure no age inappropriate material is posted and takes a proactive approach to ensure youngsters are barred from the website by offering to block Internet addresses that are used by schools or other child-oriented centers.
About FriendFinder Inc.
Headquartered in Palo Alto, CA, FriendFinder Inc. is the largest global operator of dating and social networking Web sites with a growing network of 20 multicultural and multilingual dating and relationship sites. With over 89 million registered members since its inception in 1996 and over 15 million active members, FriendFinder, Inc. enables members to privately and anonymously meet people with similar interests in a safe, exciting environment.