ELLIE SHOES UNVEILS NEW PENTHOUSE COLLECTION AT MAGIC SHOW IN LAS VEGAS
Ellie Shoes Licenses Penthouse Name for Penthouse Shoe Collection

(Los Angeles, CA – August 24, 2006) Ellie Shoes, Inc., in association with Penthouse Media Group Inc., is launching its "Penthouse Shoes" collection at the MAGIC Tradeshow convention in Las Vegas from Monday, Aug. 28th to Wednesday, August 30th at the Ellie Shoe booth, #YC-14727.

Earlier this year, Penthouse Media Group Inc. (PMGI) signed an exclusive deal with Ellie Shoes, Inc. to design, manufacture and distribute the Penthouse Collection in the United States and Canada. Ellie’s team of designers worked closely with the PMGI Licensing group to come up with the stylish and chic line that currently has over 25 different styles of shoes and boots for consumers to choose from. Adorned with a signature Penthouse Key rhinestone charm, each shoe is embossed with a metallic plaque that showcases the Penthouse name.

"We are all very excited about the new Penthouse collection," says Ellen Renger, President of Ellie Shoes. "The reinvention is two-fold. We’re not only broadening our line with a new elegant assortment of shoes, but we’re adding to it with a brand that has International name recognition as well."

Mark Rudolph, PMGI’s President of Licensing, is equally pleased, "The team at Ellie Shoes is talented and dedicated. They are experienced at fashion trend forecasting, which led to their incorporation of the best materials, colors and designs for the Penthouse line."

"While the Penthouse by Ellie line had a soft launch earlier this month at World Shoe Association, branded and nonbranded buyers were equally excited about the styling," says Renger. "The optimism is momentum for us since the entire Penthouse Shoe Collection will be available to ship in November of 2006."

Cassia Riley, the lovely Penthouse Pet of the Year Runner-Up 2006, will be appearing at the Ellie Shoes booth each day of the show, from 10am-2pm. She will be wearing and showing off styles from the collection and will autograph headshots to guests who visit the Ellie booth #YC-14727.

About Penthouse Media Group Inc.
Globally recognized as the premier adult entertainment and lifestyle brand, Penthouse Media Group Inc. is the largest adult entertainment company in the world. The company operates numerous social networking and adult entertainment Web sites and provides adult video entertainment, as well as Penthouse TV and a broad array of products and services via its numerous national and international licensees. Penthouse Media Group also publishes and distributes Penthouse Magazine and a widely circulated group of sister publications in countries throughout the world.

For more information, or to request high-resolution images, or to schedule an interview, please contact:

Bridget Silvestri
For Ellie Shoes, Inc.
310-995-0535, or bridget@ellieshoes.com

Kathleen Berzon
For Penthouse Media Group Inc.
561.912.7034, or: kberzon@pmgi.com